KNOCK KNOCK

TEAM WANG DESIGN 2022

2022
Creative Direction 
Visual Identity Design 

Team Wang Design embarked on their first Halloween celebration under the creative direction of Jackson Wang. While at Mercy Creatives, I had the privilege of overseeing the entire project, which comprised two main components: a theme film and a mini-game application. With the direction “Think outside the box and stay outside the box,” I drew inspiration from the quirky and playfulness of The Betty Boop Cab Calloway cartoons. This inspiration guided the visual language and tone of the project, aiming to capture the whimsical and spooky essence of Halloween. The release generated significant buzz and saw overwhelming audience participation, marking a successful debut for our Halloween celebration!