THE POLLY CAMPAIGN
Branding

The Polly Campaign is a campaign created for Foster Parrots- The New England Exotic Wildlife Sanctuary to raise awareness to rescue and prevent unwanted abuse for companion parrots. The campaign plays off the phrase “Polly wants a cracker” and Polly, a common nickname for parrots. There are two parts to the campaign; the first part uses a modular logo to build a grid; the second part collaborates with photographer Elif Ilkel to create texts with photos of birds in the shelter.
***images from Elif Ilkel


 
Mark